Overview

Marketing executive is usually an entry level role. Planning marketing strategies, promotional activities and sales are their main duties. This will include visiting potential clients for leads or promoting a brand in a store. So the main function of this role is execution.

Knowledge in consumer psychology and mass communication is important. Marketing and sales are two sides of a coin. Generally as marketing executive the initial stages of your career will involve sales. If you are an extremely good strategist you may get a direct entry into pure marketing. Product and consumer knowledge is a must to become a Marketing Professional.

Whenever a product is made it will need a marketing person to take it to the public. Marketing mediums are evolving, so you need to keep up with it. Generally, if you are not a people person you might find this career difficult. But Digital Marketing have changed this thought.

Career Progression

In a senior level, Marketing Manager will be responsible for developing the marketing strategies for the company to reach its potential customers. They continuously optimize strategies, analyse the results and will be creative with their execution plans. So the main function of this role is to act as a strategist.