A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital mediums. Their main aim is to establish and manage the brand’s online presence. It is their job to keep up to date with relevant issues and latest news through articles and blogs.

Digital Marketing tools are not very difficult to learn. But if you don’t know the basics of marketing and consumer psychology you may not excel in this industry. So a degree in marketing is generally preferred. You also need to have good writing skills and knowledge on social medias.

Digital Marketing has two main components.

  • Marketing (more important)
  • Technical side

The technical side involves website and social media profiles management. Digital marketers concentrate on generating traffic and leads to the website. In order to do this you need to know the basics of HTML.

Read what is digital marketing in detail from HubSpot.

Last updated: February 11, 2018