Digital Marketing Executive

Overview

A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital mediums. Their main aim is to establish and manage the brand’s online presence. It is their job to keep up to date with relevant issues and latest news through articles and blogs.

Digital Marketing tools are not very difficult to learn. But if you don’t know the basics of marketing and consumer psychology you may not excel in this industry. So a degree in marketing is generally preferred. You also need to have good writing skills and knowledge on social medias.

Digital Marketing has two main components.

Marketing (more important)
Technical side

The technical side involves website and social media profiles management. Digital marketers concentrate on generating traffic and leads to the website. In order to do this you need to know the basics of HTML.

Read what is digital marketing in detail from HubSpot.

Last updated: February 11, 2018

Basic Details

Career Industries Business Computer/Software Media/Journalism Arts

Workplace

Day-to-day tasks included updating website content, helping design and maintain the weekly newsletter, SEO keyword searching, image optimisation, engaging with the community through social media and some print based design work.

An important part of a digital marketing executive’s job is to engage with the community through social media such as Facebook and Twitter. What was once pre-teen and student territory is now seen as a required skill to engage with customers and clients. The role also involves the analysis of website traffic flow and creating online adverts using Facebook and Google.

Potential Employers

Digital Marketing Agencies
Marketing Companies

Requirements

Education

BSc Mass Communication BBA Marketing BCom Marketing MBA Marketing Management Bachelor of Business Administration BA Journalism BA English Bachelor of Computer Applications

Skills

Marketing
SEO
Social Media
Storytelling
Writing
Analytical
Attention to Detail
Excel
HTML
WordPress
Math
Photoshop
Illustrator

What should I know?

Try to take any course in graduation that covers these.

English you will require while drafting any copy or communication.
Psychology will help you understand consumer behavior.
Marketing will teach you fundamentals behind whatever you do in digital marketing.
Maths and Statistics for analysis and reporting of your campaign data.

The ability to build an online connection to customers or clients is quickly becoming one of the most highly demanded skills in the job market.

Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Source : O*netonline

Is this career suitable for me?

Do you hate numbers?

Digital marketing is not for you if you can’t deal with numbers. A big part of your job revolve around Excel. You need to prepare reports and dashboards as they will help you perform better. You need to know the basic level maths and how to analyse reports.

Do you hate making sales call? Do you hate reaching out to people in person?

Well, that’s okay, you don’t need to do those in digital marketing.

Digital marketing mostly concentrates in lead generation. You are educating your users through digital ads about your products or services. So if you are a person who likes to educate someone about a topic you can definitely look into this career. You can learn running campaigns, website handling, CRM or Analytics etc on the job.

Pros & Cons

There will be pros and cons for all jobs. A pro to you may be a con to your friend. So choose your career wisely according to your point of view.

Pros	Cons
Career outlook seems really good	It is a very fast changing field. Some might find it difficult to keep up
Good career option for an introvert who would love to be in marketing, but not good at sales	Even if you know all the Digital Marketing tools, if you don't understand the basics of marketing this career is not for you
You need only basic math skills	You need to be really good at persuasive writing
Entry barrier is low, but this makes the industry very competitive	You should be a continuous learner as digital marketing changes a lot

Digital Marketing Executive

Overview

Digital Marketing has two main components.

Basic Details

Workplace

Requirements

Is this career suitable for me?

Pros & Cons

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Additional Notes

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