Skills

• 
  Leadership
• 
  Marketing
• 
  Team Player
• 
  Analytical
• 
  Dealing with People
• 
  Communication
• 
  Getting Things Done
• 
  Active Listening
• 
  Data Analysis
• 
  Excel

What should I know?

Analytical skills. Because the advertising industry changes with the rise of digital media, advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively to the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decision-making skills. Managers must often choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Is this career suitable for me?

Would you like to

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost factors.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products or services, analyzing business developments and monitoring market trends.
• Coordinate or participate in promotional activities or trade shows to market products or services.
• Conduct economic or commercial surveys to identify potential markets for products or services.
• Formulate, direct and coordinate marketing activities and policies to promote products and services.
• Compile lists describing products or services offered.
• Select products or accessories to be displayed at trade or special production shows.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with buying personnel for advice regarding the types of products or services in demand.

Additional Notes

Book Recommendations

• Marketing Management by Kotler
• Ogilvy on Advertising by David Ogilvy
• Everybody Writes by Ann Handley
• My Life in Advertising and Scientific Advertising by Claude C. Hopkins

Profiles to follow

• Seth Godin

Blogs

• Marketing Week