What does a Content Strategist do?

A content strategist understands business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together. Content Strategists create brand communications and content which tells the brand story.

To excel in this field you should know how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.

Content strategy is the science behind storytelling.


Last updated: March 3, 2018