Overview

In today’s world communication design has become a powerful means of reaching out to the target audience. Communication design is everywhere, be it a mobile app or an advertisement, a book cover or a film poster, a website or a video game.

  • Communication designers are artists who use words and images to convey messages and ideas that are simple and easily understood by the target audience. They creates messages that are used across multiple media platforms like web or print materials.
  • Communication designers intervene themselves in developing the visual world around them with creative thinking and problem solving.
  • Communication involves primarily the five senses – Visual, Tactile, Auditory, Olfactory, Gustatory (Sight, Touch, Sound, Smell, Taste). Thus the concept of Communication Design deals with the design of communication, from the message to the medium. 

 

The career is a mix of aesthetics of design and information development.

Last updated: November 26, 2017